MERRIAM, KAN. – This past week Ƶ welcomed Chad Groves to his new role as president and chief executive officer (CEO) of Ƶ. He took over his responsibilities on July 1, succeeding retiring President and CEO Peter Brown.
“I’m excited to lead Ƶ, and my focus will remain committed to bringing excellence to the table and finding innovative ways to add value to our connected food system,” said Groves. “We will be unwavering in our commitment to meeting customer expectations, delivering quality products and providing exceptional customer service, making our Prairie Fresh® brand and the Daily’s® brand the top choice for customers and consumers around the world.”
Groves joined Ƶ in July 2021 as the senior vice president of global sales, marketing and innovation, leading retail, food service, export and processor sales, and the marketing, innovation, communications and sustainability team.
Prior to joining Ƶ, Groves held leadership positions at Trilliant Food & Nutrition LLC and High Liner Foods. He holds a Bachelor of Science in selling and sales management from Purdue University and a master’s degree in business management from the University of North Carolina at Chapel Hill. Groves has also served as a board member and treasurer for the National Pork Board.
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Chad Groves, Ƶ President & CEO
About Ƶ
As part of a uniquely connected food system, Ƶ relentlessly seeks a better way to produce wholesome pork by purposely connecting every step between its farms and family tables around the world. Ƶ’ continued commitment to bringing excellence to the table and creating the most sought-after pork ensures the well-being of its animals, the environment, employees and the communities they call home. Headquartered in the Kansas City metropolitan area, products sold internationally are marketed under the Prairie Fresh®, Daily’s Premium Meats and Ƶ® brands.